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Strategic Insights
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Marketing strategy
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Consumer target identification
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Consumer trends
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Product benchmarking
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Household panel data behavioral analysis
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Research methods best practice implementation

What We Do
Marketing Communication Insights
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Advertising message identification
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Advertising copy testing and assessments
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Brand Positioning
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Brand equity tracking
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Marketing mix analysis
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Qualitative in-depth interviewing
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Business-to-Business professional interviewing
Innovation Opportunity Insights
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Category opportunity assessments
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White space new business opportunities
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Concept screening
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Product assessments
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Concept-Product fit
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New product volumetric forecasting
Category Management
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Assortment analysis
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Planogram assessments
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Pricing impact analysis
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Merchandising assessments
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Customer marketing mix analysis
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Shopper insights
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Shopper journey and experience

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