Strategic Insights

 

  • Marketing strategy

  • Consumer target identification

  • Consumer trends

  • Product benchmarking

  • Household panel data behavioral analysis

  • Research methods best practice implementation

What We Do

Marketing Communication Insights

  • Advertising message identification

  • Advertising copy testing and assessments

  • Brand Positioning

  • Brand equity tracking

  • Marketing mix analysis

  • Qualitative in-depth interviewing

  • Business-to-Business professional interviewing

Innovation Opportunity Insights

 

  • Category opportunity assessments

  • White space new business opportunities

  • Concept screening

  • Product assessments

  • Concept-Product fit

  • New product volumetric forecasting

Category Management

 

  • Assortment analysis

  • Planogram assessments

  • Pricing impact analysis

  • Merchandising assessments

  • Customer marketing mix analysis

  • Shopper insights

  • Shopper journey and experience