i3 Insights was founded by Chris Hogan, after Chris successfully accumulated 30+ years of experience leading Insights, Analytics and Category Management teams at multiple Fortune 100 companies.   This includes both U.S. and International experience identifying marketing insights that drove Brand Strategy, Brand Communication, Innovation and Category Management Opportunities.  As a result, i3 Insights provides an uncommon level of both breadth and depth of knowledge in activating consumer insights, shopper insights, analytics, and strategic marketing that influences, inspires and impacts your business results. Chris also is an Adjunct Instructor at the University of Chicago, teaching consumer research design and analysis.